And So It Begins

Come back on Day 1
to learn more.

Hey, so glad you made it! Whether you’re new to Think Dirty or already part of our crew, we’re happy to have you join us for the 30 Days of Dirty initiative. We really dig how the Breast Cancer Fund is all about prevention, ‘cause that’s kind of our thing too. Read more about them @breastcancerfnd, and let’s start scanning.

Day 1 of #30daysofdirty we’re happy to have you join us for the 30 Days of Dirty initiative Learn more at: 30daysofdirty.com

Hot, Preventative Action

Come back on Day 2
to learn more.

Our mission here at Think Dirty to both educate and empower you. Since our focus this month is on Breast Cancer, check out this LIST of chemicals that have been linked to cancer. Then avoid them, big time. Just like that, you’re prevention-savvy!

Day 2 of #30daysofdirty we are glad that you’re prevention-savvy! Learn more at: 30daysofdirty.com

50 Shades of Grey Area

Come back on Day 3
to learn more.

Buyer Beware. This might be a bit of a shocker, so you might want to sit down for this: just because something has a pink ribbon on it doesn’t mean it’s safe. Since its inception, a lot of companies have contributed money to the Pink Ribbon Campaign, while still putting high-risk products out there. Keep that in mind, and scan appropriately!

Day 3 of #30daysofdirty Some co. have donated $ to the Pink Ribbon Campaign made questionable products. Buyers beware. 30daysofdirty.com

What’s Inside?

Come back on Day 4
to learn more.

"The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” ― Yves Saint-Laurent Just sayin’. Besides, passion is way less toxic than most cosmetics. Share your passion with us today on Twitter @thinkdirty

Day 4 of #30daysofdirty The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” ― Yves Saint-Laurent Just sayin’. Learn more at: 30daysofdirty.com

Flawless or Lawless?

Come back on Day 5
to learn more.

We’re 5 days in! Keep up the scanning—the more you do, the more money you raise for the Breast Cancer Fund. Here’s an interesting tidbit for you: under current law, the FDA can’t tell cosmetics companies to conduct safety assessments. They can’t even enforce product recalls. Umm, what? Read more about it HERE.

Day 5 of #30daysofdirty Don't count on recalls: http://safecosmetics.org/section.php?id=74 Learn more at: 30daysofdirty.com

Take a Hike

Come back on Day 6
to learn more.

How much are you loving raising money for the Breast Cancer Fund, just by scanning? Amazing, right? Here’s another opportunity: BCF is organizing the Peak Hike for Prevention. Take in some clean air, kick out the dirty habits. Get more info on it HERE.

Day 6 of #30daysofdirty @breastcancerfnd is organizing the Peak Hike for Prevention. Learn more here: http://prevention.breastcancerfund.org/site/TR?fr_id=1300&pg=entry Learn more at: 30daysofdirty.com

Week 1 Complete!

Come back on Day 7
to learn more.

Congratulations on completing the first week of 30 Days of Dirty. In the upcoming week, we’ll be featuring Cosmetics Safety Myths for your daily scan. Brace yourselves! Oh, and by the way, Think Dirty’s going to be hanging out and chatting at SXSW ECO in Austin. Come check us out if you’re around.

Day 7 of #30daysofdirty Congratulations on completing the first week of 30 Days of Dirty. Learn more at: 30daysofdirty.com

Mythical Features #1

Come back on Day 8
to learn more.

“If I can buy it at a big-name retailer, it’s totally safe.” NOPE! Not only can the FDA not insist that companies test their products, they also don’t review ingredient lists before products hit the market. Yikes!

Day 8 of #30daysofdirty Cosmetics safety myth #1 “If I can buy it at a big-name retailer, it’s totally safe.” Learn more at: 30daysofdirty.com

Mythical Features #2

Come back on Day 9
to learn more.

“Cosmetics companies make sure they stick to a strict standard of safety.” FALSE. The industry’s review panel– Cosmetic Ingredient Review—has only checked out 20% of ingredients out there… and claim that only 11 ingredients or chemical groups to be unsafe. And even then, companies aren’t required to adhere to the panel’s recommendations.

Day 9 of #30daysofdirty Cosmetics safety myth #2 “Cosmetics companies make sure they stick to a strict standard of safety.” Learn more at: 30daysofdirty.com

Mythical Features #3

Come back on Day 10
to learn more.

The government definitely regulates the use of ingredients that could hurt me… right?” NEGATORY. The U.S. has one of the smallest lists of banned chemicals. Just to give you an idea, there are 500 products currently on the market that use ingredients banned in Japan, Canada, and the European Union. So… that’s a thing.

Day 10 of #30daysofdirty Cosmetics safety myth #3 Regulatory. Negatory. Click to see myth debunked. Learn more at: 30daysofdirty.com

Mythical Features #4

Come back on Day 11
to learn more.

“If it’s ‘hypoallergenic’ or ‘gentle’ or ‘for children’, it’s safe. Or… safer?” SADLY, NO. There is no regulation on what constitutes ‘hypoallergenic’, ‘gentle’, ‘kid-safe’, or even ‘natural’. One study of 1,700 ‘kid-safe’ products found that 81% of them still contained irritants. So much for being gentle.

Day 11 of #30daysofdirty Cosmetics safety myth #4 “If it’s ‘hypoallergenic’ or ‘gentle’ or ‘for children’, it’s safe. Or… safer?” Learn more at: 30daysofdirty.com

Mythical Features #5

Come back on Day 12
to learn more.

“I should be looking for products labeled ‘natural’ or ‘organic’.” FALSE. ‘Natural’ and ‘organic’ labels can be very deceptive. Even “certified organic” products can contain as little as 10% organic ingredients, and STILL contain harmful chemicals.

Day 12 of #30daysofdirty Cosmetics safety myth #5 “I should be looking for products labeled ‘natural’ or ‘organic’.”

Mythical Features #6

Come back on Day 13
to learn more.

“If a product actually causes someone injury, the FDA will recall it.” NO. The FDA actually has no authority to recall harmful cosmetics. In fact, manufacturers aren’t even required to report them. They simply volunteer the information. Basically, it’s all on the honor system.

Day 13 of #30daysofdirty Cosmetics safety myth #6 “If a product actually causes someone injury, the FDA will recall it.” Learn more at: 30daysofdirty.com

Mythical Features #7

Come back on Day 14
to learn more.

“I’m a guy! I don’t wear makeup! This is silly girl stuff.” WRONG. Listen up, Mr. Manly-man. “Personal Care Products” go way beyond blush and lipstick. On average, women use 12 products a day. But guess what? On average, men still use 6 products. Think about it: your shampoo, your deodorant, shaving products… get the picture? This stuff definitely affects men too. By the way: Congrats on 2 full weeks of Dirty Thinking!

Day 14 of #30daysofdirty Cosmetics safety myth #7 “I’m a guy! I don’t wear makeup! This is silly girl stuff.” Learn more at: 30daysofdirty.com

Think Dirty Tips #1

Come back on Day 15
to learn more.

This week, we’re giving you some SUPER EASY tips to follow for cleaner grooming. Today’s tip: Use fewer products with simpler ingredients. (Occam’s razor: the simplest answer is usually the best!)

Day 15 of #30daysofdirty clean tip #1: Use fewer products with simpler Learn more at: 30daysofdirty.com

Think Dirty Tips #2

Come back on Day 16
to learn more.

Avoid “Fragrance”. Everything about that word stinks. Generic “Fragrance” listings on ingredient lists are usually derived from a whole bunch of questionable chemicals.

Day 16 of #30daysofdirty clean tip #2: Avoid “Fragrance” Learn more at: 30daysofdirty.com

Think Dirty Tips #3

Come back on Day 17
to learn more.

Use TRULY Natural Cosmetics. Can you pronounce the name of the ingredient? It’s a good start. You can always scan with Think Dirty to be sure, though.

Day 17 of #30daysofdirty clean tip #3: Use TRULY Natural Cosmetics. Learn more at: 30daysofdirty.com

Think Dirty Tips #4

Come back on Day 18
to learn more.

Beware of Empty Organic and Natural Claims. We mentioned on Day 12 how deceptive these labels can be. Always pay attention to the ingredient lists, NOT deceptive labels.

Day 18 of #30daysofdirty clean tip #4: Beware of Empty Organic and Natural Claims" Learn more at: 30daysofdirty.com

Think Dirty Tips #5

Come back on Day 19
to learn more.

Read the Label to Avoid Synthetic Ingredients. Or better yet, use Think Dirty to scan the product, and we’ll avoid them for you.

Day 19 of #30daysofdirty clean tip #5: Read the Label to Avoid Learn more at: 30daysofdirty.com

Think Dirty Tips #6

Come back on Day 20
to learn more.

Follow Your Nose When Choosing a Nail Salon. It's not always possible to go to a nail salon that avoids chemical-laden polishes ('cause, realistically, most polishes contain toxic trios), but you can avoid added dangers by just taking a good whiff of the air. Really stinky? Move on. Always choose a salon that has a good ventilation system.have

Day 20 of #30daysofdirty clean tip #6: Follow Your Nose When Choosing a Nail Salon. Learn more at: 30daysofdirty.com

Think Dirty Tips #7

Come back on Day 21
to learn more.

Keep Yourself Informed and Shop Accordingly. Stay on top of what ingredients are definitely harmful, and avoid them whenever possible. Btw: congrats on 3 weeks! You’re almost done!

Day 21 of #30daysofdirty clean tip #7 congrats on 3 weeks! You’re almost done! Learn more at: 30daysofdirty.com

Think Dirty Tips #8

Come back on Day 22
to learn more.

Don't Sweat Over Your Antiperspirant. Look, we're not saying you have to go with Eau du Armpit or a homemade elixer of potions under your arms (unless that's your thing, and that's totally cool). But for those who like a little pit protection, just make sure you're picking antiperspirants labeled as "Aluninum Free". Studies have been linking aluminum to breast cancer in recent years.

Day 22 of #30daysofdirty clean tip #8 Don't Sweat Over Your Antiperspirant. Learn more at: 30daysofdirty.com

Think Dirty Tips #9

Come back on Day 23
to learn more.

The Handy List. Okay. Here are the things you should definitely avoid (take a deep breath, it’s a long list): Anti-aging creams with lactic, glycolic, AHA and BHA acids; Hair dyes, (especially dark permanent dyes), Liquid hand soaps with triclosan/triclocarban; Nail polish and removers with formaldehyde, DBP or toluene (which can be contaminated with benzene); Skin lighteners with hydroquinone; Heavily scented products; Moisturizers, ointments and skin creams with petrolatum (which can be contaminated with PAHs); Fungicides, shaving creams, hair gels and hair coloring containing nonylphenol; Hair spray, gel, mousse or shaving cream that contains isobutane, (a propellant that can be contaminated with 1,3-butadiene). Or just scan and we’ll handle the whole “avoidance” thing.

Day 23 of #30daysofdirty clean tip #9 handy list at a glance. Learn more at: 30daysofdirty.com

Screening Process

Come back on Day 24
to learn more.

We all know how important sunscreen is to reduce your risk of skin cancer. But did you know that a lot of sunscreens contain hormone-disrupting chemicals that have been linked to breast cancer? When buying sunscreen, avoid products containing octyl-methoxycinnamate and homosalate. And use your Think Dirty app to find cleaner options!

Day 24 of #30daysofdirty Did you know that a lot of sunscreens contain hormone-disrupting chemicals that have been linked to breast cancer? Learn more at: 30daysofdirty.com

Warm Fuzzies

Come back on Day 25
to learn more.

“Outer beauty attracts, but inner beauty captivates.”― Kate Angell, Squeeze Play (We just wanted an uplifting sentiment for today.)

Day 25 of #30daysofdirty “Outer beauty attracts, but inner beauty captivates.”― Kate Angell, Squeeze Play Learn more at: 30daysofdirty.com

Did Ya Know? #1

Come back on Day 26
to learn more.

We're rounding off our 30 Days of Dirty with a few "did you know" factoids. To kick things off, did you know that when "fragrance" is listed as an ingrediant, it could be comprised of a huge number of other, potentially harmful ingredients? The composition of a "fragrance" is considered a trade secret, so companies don't actually have to list what goes into them.

Day 26 of #30daysofdirty Did ya know "fragrance" in cosmetics is considered a trade secret, so companies don't actually have to list what goes into them. Learn more at: 30daysofdirty.com

Did Ya Know? #2

Come back on Day 27
to learn more.

Did you know that the U.S. could learn SO MUCH from the European Union when it comes to cosmetics safety? Big time. In 2003, the EU Cosmetics Directive listed 1,328 chemicals to be banned from cosmetics. And the FDA? Um... 11. Only 11 chemicals are banned in the U.S.

Day 27 of #30daysofdirty Did ya know Only 11 chemicals are banned in the U.S. in cosmetics by FDA Learn more at: 30daysofdirty.com

Did Ya Know? #3

Come back on Day 28
to learn more.

Did you know that to further protect human health, the Eeuropean Union also has proposed reforms that would require chemical companies to test chemicals for health effects before they are put on the market. That's actually been in the works for a while, because a first attempt to push these regulations was actually fought by the Bush Administration. Crazy, huh? Read the full report on the U.S. interference with the EU's plan HERE.

Day 28 of #30daysofdirty Did ya know Only 11 chemicals are banned in the U.S.. Learn more at: 30daysofdirty.com

Did Ya Know? #4

Come back on Day 29
to learn more.

Did you know that both Canada and Walmart actually ban more chemicals than the FDA? Yeah. Canada and Walmart. One is a country, the other is Walmart. We're just really kinda to drive this point home. Because, c'mon, it's Wal... nevermind, you get the point.

Day 29 of #30daysofdirty Did you know that both Canada and Walmart actually ban more chemicals than the FDA? Learn more at: 30daysofdirty.com

Did Ya Know? #5

Come back on Day 30
to learn more.

Did you know that you are totally more educated on cleaner cosmetics than you were only a month ago? You probably did, but we just wanted to use that as a nice little segue into this: CONGRATS! Your 30 Days of Dirty is complete! Don't forget to stay in touch with us and use the Think Dirty app to stay on top of how to keep yourself safe in the cosmetics aisle.

Day 30 of #30daysofdirty CONGRATS! Your 30 Days of Dirty is complete! Learn more at: 30daysofdirty.com

Kick your dirty habits to the curb in 30 days.

Learn cosmetic and personal care ingredients with Think Dirty app
and raise money for Breast Cancer Fund! Prevention trumps cure. Period.

 
$18,342
$20K
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  • $18,342

    pledged

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How It Works

During Oct 1 - 30, 2013, the month of Breast Cancer Prevention month, we partner with Breast Cancer Fund, a registered charity, to spread the message of Breast Cancer prevention through avoiding potentially toxic ingredients in cosmetics and personal products. Each time you use Think Dirty app to scan a product, Think Dirty Inc. will donate $1 to Breast Cancer Fund for the cause of Safe Cosmetics.

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Available on the App Store

About 30 Days of Dirty

To launch the app Think Dirty is teaming up with the Breast Cancer Fund and the Campaign For Safe Cosmetics on the 30 Days of Dirty campaign. During the month of October, Think Dirty will donate $1 per product scanned to the Breast Cancer Fund to support breast cancer prevention by raising $20,000. All proceeds go to educating consumers about environmental links to breast cancer and cancer prevention.

About Think Dirty

Think Dirty a consumer movement led by a mobile app, which is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. It’s an independent source that allows you to compare products as you shop. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and cleaner options.

About Breast Cancer Fund

Founded in 1992, the San Francisco based Breast Cancer Fund works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation linked to the disease. The Breast Cancer Fund’s Campaign for Safe Cosmetics is a broad-based coalition working to eliminate dangerous chemicals from cosmetics and personal care products.

Press

  • We partner with Breast Cancer Fund to spread the message of Cancer Prevention in Oct and encouraging users to follow us on social media and tweet using the hashtag #30daysofdirty to learn facts and tips about making healthier and informed choices when shopping for cosmetics and personal care products.

  • We’ve seen it time and time again: personal action can spur major market change. With Think Dirty, your own activity is helping you find safer products, but also it’s helping to move an industry toward safer production.

  • With a tool like Think Dirty, consumers can help find and promote good companies that are using nontoxic ingredients. You shouldn’t have to be a toxicologist to know how to find safer products.

  • Lily Tse

    Lily Tse

    Founder and CEO
    Think Dirty

  • Jeanne Rizzo

    Jeanne Rizzo, R.N.

    President and CEO
    Breast Cancer Fund

  • Janet Nudelman

    Janet Nudelman

    Director of Program and Policy
    Breast Cancer Fund

    Chair
    Campaign for Safe Cosmetics

partners

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